Applied Marketing Science, Inc.

Bring the Voice of the Customer and other innovation techniques into the new product development process.



Applied Marketing Science helps product developers and innovation teams understand and act on the Voice of the Customer. Our innovation methods can turn customer and employee insights into opportunities, facilitate critical decision-making, and reduce risk throughout the new product development process. Our tools can help you develop more innovative, actionable strategies for virtually every process within your business. Manage idea generation with IDEALYST, our online brainstorming tool, and test concepts with EXPRESSIONIST, our online groupsourcing tool. We also provide training and coaching so that you can run your own successful Voice of the Customer projects.

Address :
303 Wyman Street
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Contact Name :
Gerry Katz
Telephone :
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Website :

Services :
Coaching, Consumer products, Equipment, Industrial, Manufacturing, Market research, Marketing, New product development
US Coverage :
All US
UK Coverage :
All UK
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Employees :